Off-White is an American luxury fashion label founded in 2013 by Virgil Abloh. The company began as “PYREX VISION” but rebranded to Off-White in 2014. The brand’s name refers to a luxury streetwear label that combines high-end fashion with streetwear influences. The brand’s logos are often printed on the back of the garment in a deconstructed style. Additionally, the garments often feature distressed details and bold graphics. Rihanna, Kylie Jenner, and Kendall Jenner are celebrities wearing the brand. The Off White Hoodie is one of the most popular items from the brand and has been seen by many celebrities.